Healthcare website development for medical practices that need their site to do more than look nice. Fast, accessible, EHR-ready, and converting visitors into patients. We’ve rebuilt a bloated WordPress site for RevivalMD into a Hugo build with perfect Lighthouse SEO and Best Practices scores, and we’ve shipped clean, accessible practice sites for Foundation Wellness.
Why Medical Websites Need a Different Approach
Most web agencies treat a medical practice like any other small business. Same WordPress template, same stock photography, same contact form, same launch day. It works, kind of. Until you look at the real requirements.
Performance matters more in healthcare than most verticals. Patients search on mobile, often on unreliable networks, often while they’re already in pain or stressed. A 5-second page load is fine for a shoe shop. It’s a conversion killer for a clinic. We target sub-3-second LCP on 3G and sub-1-second on desktop.
Accessibility isn’t optional. Patients with visual impairments, motor disabilities, and cognitive challenges rely on your site to find doctors and book care. That’s a DDA and ADA issue as well as a human one. We build accessibility in from the start — proper heading hierarchy, alt text on provider portraits, form labels, colour contrast, keyboard navigation.
Booking flow is a first-class concern. The biggest conversion action on a medical site is “book an appointment”. That means the information architecture has to lead patients to booking without friction, and the booking integration has to look like it belongs to your site. See our Healthcare EHR Integration service for the companion piece.
Local SEO is a distinct discipline. Patients search by location, by specialty, and by “near me”. Your site needs location pages, provider pages, and schema markup that earns Google Maps placement. We built RevivalMD with 50+ local SEO landing pages each targeting a specific suburb + service combination.
What We Deliver
Architecture — Hugo, WordPress, Next.js, or Astro depending on content-editing needs and scale. For marketing-heavy practice sites, we lean toward Hugo for its speed and maintainability. For practices that need deep in-house editing, WordPress still has its place.
Design — modern, clean, trust-signalling. Not clipart doctors and stock stethoscopes. We work with your brand, your photography, your tone of voice.
Performance — Lighthouse 90+ across all four categories, minimum. We hit 100 SEO and 100 Best Practices for RevivalMD. Core Web Vitals monitored post-launch.
Accessibility — WCAG 2.1 Level AA conformance from day one. Optional accessibility widget deployment for user-facing controls (we’ve deployed this on GoDaddy sites where other vendors couldn’t — see the ADA & AHRC Compliance service).
Integration-ready — site architecture designed around the booking widget, the patient portal link, the intake forms, the telehealth redirect. Not retrofitted.
Content management — your marketing coordinator or admin should be able to add a new provider, update a service page, or publish a blog post without opening a support ticket. We pick the CMS that fits your team, not the one we want to bill for.
Proof Points
RevivalMD — WordPress rebuild onto Hugo with Tailwind CSS. Perfect Lighthouse scores on SEO and Best Practices. LCP cut from 7.7s to 3.5s. 50+ local SEO landing pages. See the case study.
Foundation Wellness — clean, accessible practice site built to match the brand with no extraneous bloat.
All Health Medical Group — 37-page ADA remediation and public booking integration on GoDaddy, proving we can deliver healthcare web work even on constrained platforms.
What We Don’t Do
We don’t ship templated sites that look the same as every other practice in your city. We don’t mark up stock templates as custom design. We don’t take a brief and disappear for three months — we share progress weekly, get feedback early, and iterate in the open.
If you’re running a clinic and your site is holding you back, talk to us.